Search Engine Data
• 75% of search engine users never look past the first page of results. This tells you how important it is to improve your search engine ranking so you appear on that first page.
• SEO leads, that is search engine optimization techniques you use on your site, have a 14.6% close rate versus the 1.7% close rate you’ll get with outbound leads such as pay-per-click (PPC) advertising.
• Search engines are still the main way to get visitors to your site. When compared with social media, the search engines drive 300% more traffic than any social media website.
• 79% of the time, Internet users will click on natural search results rather than sponsored results (those that have been paid for and are usually ads,) even though sponsored ads appear at the very top of the page.
Social Media Data
• While Twitter might seem like the most popular search engine, as of 2013 Facebook still beats it with 1.11 billion users, as opposed to Twitter’s 500 million. Google+ comes in third at 343 million, LinkedIn at 225 million, Technorati at 216.million, and Instagram at 130 million. Pinterest comes in last at 48.7 million users. When organizing your social media efforts, it’s best to focus on the ones with the most users first.
• With Facebook being the most popular, it’s not surprising that 80% of users prefer connecting with brands using this social media network.
• When people like a group page on Facebook, they probability of them sharing that brand’s name and promotions is 85%; while it’s only 60% when users don’t “Like” the page or brand on Facebook.
• That being said, 69% of social media users said that they like to find products to purchase through Pinterest – the network with the least amount of users.
• And 67% of those on Twitter said they’re more likely to buy brands they follow.
• B2B companies are 61% more likely to acquire new customers when they find them through LinkedIn.
• Only 40% of brands are currently using Instagram to acquire new customers.
• There’s no doubt that social media works. Social media generates twice as many leads than trade shows, telemarketing, direct mail, and PPC combined.
• People like to find coupons and discounts through social media! 80% of them, in fact!
• When considering any type of purchase, 46% of people will first check it out on one of the major social network players.
• Content marketing isn’t going anywhere any time soon. 91% of B2B companies use content marketing in some form.
• In 2013, the amount spent on content marketing is expected to be about $118.4 billion. 20.5% of companies planned on spending anywhere between $2,000 and $5,000 on their efforts, while only 11.3% planned on spending nothing on content marketing.
• Outsourcing is becoming more popular for content marketing, as 42% of companies said that a lack of human resources was their biggest obstacle for content marketing. Another 35% said that it was lack of a budget for it that was standing in their way.
• When asking chief marketing officers of big companies, 78% said they believed content marketing was the future of marketing.
• Always attach a picture to an article! It’s 94% more likely that it will get viewed when you do.
Using these stats, you can determine where consumers are looking, and just how important certain forms of marketing might be that you’ve been overlooking. Many might be surprised for instance, that Facebook is more popular than Twitter, or that an article with no picture has only a 6% chance of being seen at all!